Category: Security

  • Mysterious Attacks Using Adversarial Machine Learning Uncovered

    Mysterious Attacks Using Adversarial Machine Learning Uncovered

    A new form of computer attack which uses adversarial machine learning has been discovered. The attacks are carried out against websites by injecting malicious code into the website’s comments section. Once the code is injected, it starts to spread through the comments, making them more hostile and offensive. This not only disrupts the normal flow of communication on the website but can also damage reputation and brand loyalty.

    What is adversarial machine learning?

    Adversarial machine learning is a subfield of machine learning that focuses on creating algorithms that can outperform their traditional counterparts. In other words, adversarial machines learn to fool their trainers into thinking they are doing better than they are. Adversarial machine learning has applications in a wide range of fields, from drug discovery to image recognition.

    Why is adversarial machine learning being used in attacks?

    Adversarial machine learning has lately been used in several high-profile attacks. In May, the WannaCry ransomware spread using an exploit that relied on adversarial machine learning. The exploit used ImageNet data to identify images that were related to the ransom note and encrypt them. The attackers then used a modified version of the malware to demand payments from victims in Bitcoin. Adversarial machine learning is also being used in attacks on voting systems and self-driving cars.

    Attacks using adversarial machine learning:

    As machine learning continues to evolve and become more prevalent, so too does the potential for attacks against it. Adversarial machine learning is a technique where one AI system is pitted against another in a battle to see who can best learn from data. In the past, adversarial machine learning has been used to attack systems like Google’s Street View, where cars were deployed with cameras and sensors to collect images of streets for mapping purposes.

    Recently, adversarial machine learning has been used in attacks against security systems. One such attack was on a facial recognition algorithm developed by Microsoft’s Encoding Research Team. The attackers were able to create fake images that successfully fooled the algorithm into identifying them as legitimate people.

    How do they work?

    Adversarial machine learning is a subfield of machine learning that deals with the problem of training machines to recognize desired patterns in data sets, against the backdrop of adversaries who are trying to deceive the machine. Attacks on adversarial machine learning algorithms can aim at modifying or distorting input data to influence the output of a trained model; such attacks are commonly referred to as “adversarial examples”.

    What can be done to prevent them?

    Adversarial machine learning (AML) is a type of machine learning used to distinguish between legitimate and illegitimate inputs. AML can be used to attack systems, allowing an attacker to obtain the information they should not be able to obtain. There are some things that can be done to prevent adversarial attacks. One way is to use strong validation methods, such as cross-validation or bagging. Another way is to use multiple layers of feature extraction so that the features are more difficult for an attacker to understand and manipulate.

    Implications of these adversarial machine learning attacks

    In this section, we discuss the implications of our results in Section \ on adversarial machine learning (AML). We first describe how AML can be used to attack deep neural networks and then give a brief overview of the current state-of-the-art defenses against such attacks. Finally, we discuss some future research directions that are related to our work.

    Adversarial Machine Learning Attacks: What are the dangers for businesses and individuals?

    The recent advances in artificial intelligence have created many opportunities for companies to use AI to improve their products and services. However, with the advent of AI comes new challenges. One area where there is significant interest is the application of AI to security systems. The potential benefits include improved accuracy and reduced false positives. Unfortunately, the same technology that makes it possible to build more accurate AI also enables attackers to create malicious programs that can deceive AI systems into making mistakes or even cause them to misbehave. This problem has been called “adversarial machine learning” (AML) and is one of the most challenging problems in AI today.

    What needs to be done to mitigate the risks posed by these attacks?

    In conclusion, we showed that the classifiers trained using standard training methods can be fooled by carefully crafted inputs. These inputs can come from any source-a website, an email, a phone call, etc.-and they can be designed to fool the classifier into believing anything about the user. In other words, if you want your system to be secure, you need to train it so that it doesn’t make any assumptions about its users.

    We hope that this post will serve as a starting point for further discussions on the topic of adversarial machine learning.

  • How to Ensure That the Internet Never Succumbs to another Facebook or Twitter Hack

    How to Ensure That the Internet Never Succumbs to another Facebook or Twitter Hack

    Some time back, Facebook suffered yet another data breach. So did Twitter.

    This year, Facebook’s contact importer feature is a great way to bring friends on social media, but it also gives hackers an opportunity. Hackers were able to steal private information by getting access through this method! The data leak exposed the personal information of millions of users, including passwords and email addresses. They also gained access to social security numbers for some people that may have used a weak spot in their system- an issue malicious actors were able to get around by using pre-recorded speech patterns which allowed them full control over someone’s account without being identified themselves.

    Similarly. 2018 was an interesting year for crypto enthusiasts and scam artists alike. Scammers began imitating Elon Musk, the noted cryptocurrency enthusiast who happens to be a rich tech entrepreneur in his own right- impersonating him by using his profile photo as well as selecting similar usernames on Twitter. They then tweeted out offers of quick cash with no strings attached: all you’d need to do is send them some Bitcoin (or another virtual currency), which they’d return double or triple of what was sent back!

    What Danger Do These Data Hacks Pose?

    Of course, Elon Musk’s was the first account to get hacked.

    But, it turns out that among all these high profile names, there was also Jeff Bezos, the corporate accounts of Apple and Uber, pop star Kanye West, as well as the 44th President of America – Barack Obama.

    And while these scams might sound too good, the data that is stolen can be used by hackers to make calls, send spam emails, mount phishing campaigns, and more. They can also use it for nefarious online schemes, such as impersonating users and transferring cash on their behalf without them knowing what happened; all this could easily happen through the compromised accounts!

    What Can We Learn From These Fiascos?

    Three things we learned from 2018: one, at least some people fell for the scam every single time — certainly enough to incentivize further attempts. Two, Twitter was slow to respond and allowed this issue to go on well beyond their initial comments that they were taking it seriously; the three biggest takeaway is how much power scammers have over us when there’s no way of fighting back!

    Facebook has also made a big change in how it is handling security. For one thing, the company says that instead of having its own separate teams for this work like before; now all members can be found working closely with product development departments across Facebook to make sure there are no holes left behind when developing new products or updating existing ones.

    The question is not which security technologies companies like Twitter can implement to protect themselves, but whether it’s economically feasible for them and their users. Fixing this requires two things: regulating these businesses by making sure they’re spending a majority of profits on safety measures; reducing the monopoly power that gives hackers more incentive than anyone else in protecting yours truly with access controls.

    The lack of accountability combined with the absence of any regulations has allowed these tech giants to create a situation where they can decide on your level of security and privacy. If you’re offered options, it’s because someone at one of these companies thought that was what would be best suited for YOU! There isn’t much transparency either; in fact most people don’t even know how many accounts there actually are out there until their passwords get hacked into something more than just words anymore.

    The Internet was once a thriving marketplace of ideas. But now, the tech giants have created an environment where users can’t escape their microscope glare and there is no room for competition in this field  – their size makes them too powerful with all that they’ve got at hand: social media platforms such as Facebook or Twitter; online stores like Amazon; search engines like… Well, the list goes on! It doesn’t matter whether these companies are handling personal matters (security risks) or national ones because when you combine everything together into one entity then things get pretty dangerous – especially considering how much influence these businesses actually hold over our daily lives nowadays.

    Competition is how our economy works; it’s what keeps companies in check and forces them to innovate. Monopolies can do whatever they want, even if it harms people along the way.

    Final Word

    We have all been critical of the tech industry before, but maybe this will serve as a wake-up call. It’s time we start holding them accountable for their inaction and negligence in fixing online security problems that have repeatedly leaked out information without authorization to millions worldwide – something much more serious than any PR nightmare resulting from having your account hacked!

  • Virtual Data Room Software More Robust Solution than OneDrive

    Virtual Data Room Software More Robust Solution than OneDrive

    Picking the right choice for your organization’s confidential transactions (M&A, IPO, and so forth) is one of the components that either help or ruin the interaction, both monetarily and time-wise. Knowing what alternatives are accessible and the various kinds of cloud storage will assist with smoothing out the interaction and make a regularly troublesome deal stream a little smoother.

    What Is Cloud Storage?

    Cloud storage is a way for clients to store information “off-site,” which means the documents live on a PC that possibly could be in an extensive corner of the earth. There are a lot of benefits of cloud storage; the greatest one is that your information will be protected if in case your PC gets harmed or lost. All things considered, you essentially utilize your accreditations to sign onto the cloud storage application and you approach your data.

    One more in addition to the features of cloud storage is the capacity to share data & collaborate. All members can share, edit and review reports store on the cloud. Your documents are open from essentially anyplace, so clients don’t need to be in a similar area, or mainland besides, to effortlessly share information.

    Likewise, with any innovation, there are disadvantages to cloud storage. Security is at the first spot on the list, as worries about programmers and information leaks stay a steady issue, especially given the quantity of high-profile computer hacking & ransomware frauds in recent years. Despite expansions in security includes, these issues proceed to happen, and they don’t give any indication of subsiding soon.

    What Is OneDrive?

    OneDrive is a cloud storage application presented by tech behemoth Microsoft. Like Google Drive, Apple’s iCloud, and Dropbox (among numerous others), it is a cloud-based storage technology that permits clients to safely store records in a single area. OneDrive comes as one of the parts of Office 365, Microsoft’s set-up of uses, which incorporates Word, Excel, PowerPoint & Outlook, so most PC users approach it.

    One more resemblance to Google, Apple & Dropbox is that OneDrive has a free form just as paid levels, which depend on the measure of storage required. The more storing area you use, the more you pay. Every one of these storage services has levels that depend on the customer — a single user, just as a “proficient” or “corporate” rendition. For OneDrive’s situation, the extra room is known as the OneDrive Personal Vault. The vault assumes a security part too; it gives the second degree of safety than that found on standard OneDrive.

    Is OneDrive Secure?

    A huge tech firm like Microsoft will focus on security in the entirety of its items, and OneDrive is no exemption. Security capacities for OneDrive incorporate two-factor verification (2FA) and BitLocker-scrambled nearby storage for adjusting. However, OneDrive doesn’t uphold equipment tokens for 2FA, & encryption is Microsoft’s obligation.

    Furthermore, synchronizing to a BitLocker encoded segment is simply accessible to clients running certain forms of Microsoft’s Windows working framework, which avoids clients of other working frameworks from exploiting this safety effort. Likewise, the information and keys are kept on a Microsoft server.

    There are a couple of different elements that should raise worries with OneDrive’s vault. These incorporate the following:

    • Encryption is non-nonstop, which means there are periods when your information isn’t encoded.
    • Data is sent decoded to Microsoft, and it then, at that point scrambles the information for you.
    • Microsoft representatives can hypothetically get to your information.

    Take Away

    While there is no contending that Microsoft is a forerunner in innovation services of many sorts and that its OneDrive serves a significant capacity in the existence of clients, OneDrive security isn’t impeccably appropriate for each circumstance.

    This is the situation, for instance, when your organization needs a virtual data room (VDR) for its M&A or IPO (or some other kind of exchange) and requires more complex provisions, like secure access, which incorporates higher-level encryption, various layers of safety & easy to understand administrator controls that award rendition control and grant certain clients access permission to the documents they are approved to see or alter. Start your free trial today to get familiar with the benefits that FirmsData virtual data room offers over any rivals in secure, cloud-based storage.

  • The Importance Of PIM(Product Information Management) For B2b E-Commerce

    The Importance Of PIM(Product Information Management) For B2b E-Commerce

    The development of B2B companies is often hampered by too great a scattering of their data. Business practices that rely on traditional B2B techniques are often overwhelmed by the sheer breadth of information they need to compile and streamline. The scope of their projects is generally broader than in B2C, in the sense that B2B companies often have more references, product attributes and their data is often more technical. To maintain a competitive advantage, B2B e-merchants must stay one step ahead of the rapidly changing framework; this is where adopting a PIM solution becomes interesting.

    The PIM optimizes the activity of a company and its catalog to offer an Omnichannel experience, just as much in demand for B2B as it is for B2C. This technology allows an e-merchant to present a quantity. But more importantly, the quality of compelling product information, which improves the shopping experience while reducing returns and bad reviews. Specialized in digital and E-Commerce since its creation. Agency Den’s is a long-standing partner of the Alkene solution. One of the main PIMs on the market. Through this article, we want to help you understand how a PIM tool can help you run an efficient and successful B2B online sales business.

    REMINDER ON THE PIM

    A PIM (Product Information Management) is a technology that aims to ensure the centralized management of a product’s information in order to distribute it efficiently and accurately. This software was designed to support companies in the creation, management and distribution of the content of their product repository to all sales channels: E-Commerce platforms (B2B, B2C, etc.), marketplaces, websites like eWorldTrade, print catalogs, etc. The PIM ensures that all the content you deploy on all your channels is up to date, constantly updated and adapted for good SEO. For a few years now, E-Commerce has experienced tremendous growth. To meet the modern needs of consumers, the PIM represents a decisive tool for companies. It allows the different teams to be organized, responsive. To have the right information at the right time and to disseminate it quickly on a multitude of channels.

    Faced with the increasing digitization of our purchasing habits. It becomes problematic for an e-merchant to have product information scattered in different software and/or in several departments of the company. Since this could cause the distribution of bad data. As a result, the growth of the company could be affected. A PIM solution allows you to deploy a new product range quickly, add a new supplier. Take the necessary measures to react to your competitors and give all the keys to your employees. To help them achieve the right product offer.

    PIM should be a business project, especially if you want to improve your ROI and solution costs. By involving all of your employees and the business lines of your company, the PIM will provide them with effective help on a daily basis.

    B2B E-COMMERCE: A BOOMING SECTOR

    Over the past 5 years, the E-Commerce sector has seen a significant increase in its international sales. The global B2B E-Commerce market has enjoyed even more impressive growth. Its turnover is six times higher than that of the B2C segment. What is the impact of this clear increase? First of all, we can see that certain trends in online sales in B2B have been positively affected. This is particularly the case for customer experience, product information management and the increase in new e-commerce product offers (M-Commerce, the rise of the cloud, Omnichannel, and complexity of digital sales channels. …).

    The profile of the B2B E-Commerce buyer in 2020

    Today, the typical B2B customer belongs to Generation Y. Technologies are part of his daily life, so he expects an experience that he will not forget and which will make him want to come back to your site. Thanks to the varied content that he will have encountered at all points of contact. To make his decisions, he prefers to communicate with sellers by e-mail. Doesn’t hesitate to consult several people to refine his purchases and evaluate the content that will play a decisive role in his decision-making. These elements induce longer sales cycles, which require e-merchants to be available and flexible to meet their specific needs.

    PROBLEMS FREQUENTLY ENCOUNTERED BY B2B E-MERCHANTS

    Unsuitable SEO data

    By implementing effective SEO strategies across all of your product pages. You can boost your online store’s visibility on search engines. However, if the pages on your platform consist of unnecessary or outdated product data. It muddies your SEO results, which will negatively impact your site’s ranking. Product data must be at the heart of your strategic decisions and the SEO techniques of your E-Commerce platform. The natural referencing of your site constitutes a central element in your descriptive policy of the product references that you sell. In terms of uniqueness of content, managing thousands of product references can be complex:

    Complex product data management

    Adding specifications for prices, SKUs, descriptions, and images take time when you haven’t yet introduced a PIM into your workflow. If your products are misinformed, an incorrect or missing stock reference, your customers won’t get what they want when ordering. Increasing the number of returns and complaints. This situation can be all the more complex when you have a lot of product data to manage and you want to increase your inventory.

    Chances are, you know you have the information you need, but just can’t find it. Some of your people may be experts on a product line, while others will take longer to find certain details and close a sale. With PIM, you always have master data at your fingertips and it’s easy for your teams to stay up to date.

    Difficulties in placing the management of products and services at the center of their E-Commerce strategy

    During their activities, B2C and B2B e-merchants face a major challenge. Targeting and converting buyers while finding a solution to compensate for abandoned carts. Customers in these two segments want to experience intuitive and fast buying journeys. From product research to buying action. In other words, B2B buyers are more receptive to tailor-made characteristics concerning the products they request. To the granting of precise discounts according to the volume of purchase, as well as to delivery and stock information on time. Real.

    The quality of product data is of paramount importance in helping interested customers find the relevant product information leading to a purchase. Today even motivated B2B customers will leave your site if they can’t find what they want quickly and easily. B2B e-tailers must provide experience meaningful. Contextualized and rich, adapting to the device and the channel used by the customer. Some sellers can sometimes take a long time to realize the importance of these elements, which can cause them to miss important business opportunities.

    Many uncertainties in the choice of a powerful PIM solution

    To ensure smooth product catalog navigation, real-time buyer/supplier relationships and good visibility into your sales. You need to use powerful solutions that give you excellent control over your data. Platforms like Adobe Commerce (Magneto Commerce – the number 1 E-Commerce solution in the world) and Alkene. PIM uses innovative technologies to capitalize on untapped and growing B2B sales.

    5 REASONS TO ADOPT A PIM FOR YOUR B2B E-COMMERCE PLATFORM

    1. More personalization for customers

    B2B customers want to experience a purchasing journey that offers them personalized and quality content. If B2C personalization is now common. Recent studies have shown that personalization plays a major role in the purchasing decision of professionals. According to the Sales Initiative study. 59% of buyers say they are held back when the sales pitch offered to them is generic. To overcome this, a PIM tool represents an ideal solution, since it offers B2B e-merchants. The possibility of using a very complete set of product data in order to feed algorithms. Used to provide personalized recommendations at the right time. The PIM was designed specifically to personalize data flows according to the distribution channels (website, mobile application, marketplace, Google Shopping, paper brochure, etc.) so it allows more personalization by distribution channel.

    1. Quality Omni channel customer experiences

    According to the Salesforce “State of the Connected Customerreport, nearly 70% of business buyers expect “Amazon-like shopping experiences” and 67% “have switched sellers for a more consumer-friendly experience”. Just like in B2C, each point of contact in B2B E-Commerce is an integral part of the customer experience with the brand. To improve the efficiency of each of these points. Quality control across all channels is essential and this is precisely where the PIM can help.


    PIM offers B2B e-merchants a one-stop shop to manage necessary and sufficient product data to market and sell their goods through all distribution channels. Like their B2C counterparts, B2B e-merchants also want their customers. To be able to shop online and pick up their products in a physical store. The PIM makes it possible to concretize this desire to be on multiple sales and distribution channels while offering a coherent discourse.

    1. Up-to-date and efficiently handled data

    B2B catalogs often contain different variants for the same product and rather large data sheets (product information, customization options, types of content and metadata, etc.). It is crucial that this data is unified and consistent across all sales channels. Knowing that an incorrect datasheet can prevent or delay an order with large volumes. Nothing is more frustrating than missing an order, without count the loss of income that follows.


    The PIM helps B2B sellers eliminate inaccuracies, inconsistencies and improve the quality of their product data while building trust in their relationships with customers. So your customers can access all the product information they need while browsing your site. With the confidence that the information is correct and up to date.

    1. Saving time for E-Merchants and improving commercial performance

    Manipulating product data in Excel can be a tedious and time-consuming task. From a business point of view, this is a risk, in the sense that it greatly increases the margin of error. Risk is even higher when several employees work on the same products. They exchange files, duplicate data and can work on an obsolete version that does not take into account the latest contributions.

    The PIM simplifies the work of the sales force and makes it easier to find information to obtain an immediate response. The PIM is a working forum where each employee of the brand. It can contribute to the enrichment of data and share it with other services. As a result, everyone can have access to an appropriate and relevant response, offering excellent visibility overall product data management.

    Product information enriched throughout the customer journey helps to have a higher conversion rate, to make more sales. Or even to sell the same product at a higher price. In addition to reducing the time-to-market for e-merchants. PIM also allows you to be more agile in the market, to have a single source of reference to ensure the accuracy and consistency of product information.

    1. Large, well-controlled assortments

    Because PIM solutions can handle a complex set of databases, attributes, and relationships, they are of interest to many B2B companies. Compared to other online sales sites, B2B e-merchants generally receive larger orders. Which leads to many more references and articles in stock. The risk of error is higher when the channels are smiled, straining data management, transfer, synchronization, and ultimately the integrity of product information. PIM solutions help solve these problems by automating manual tasks. Making it easier for teams to enrich non-automatable, therefore high value-added product data. Combined with an ERP and an Adobe Commerce E-Commerce platform (Magneto Commerce). A powerful PIM solution makes it possible to improve workflows. Synchronize product data from your different areas of activity and ensure fluid data management.

  • 4 Tips for Improving Cybersecurity of Your Business

    4 Tips for Improving Cybersecurity of Your Business

    In this digital age, where technologies are advancing rapidly, it is crucial for businesses to take their cybersecurity seriously. It doesn’t matter whether you are a small business or a large corporation; if you have an online presence, your business is always at risk.

    Businesses need to understand the importance of their data and why it needs to be protected at all costs. Data is everything in the age of technology, and if your business loses its data, you will be fighting an uphill battle. Your data can also get stolen by a third-party, which can harm your business excessively. 

    Businesses must also do compromise assessments from time to time to ensure they aren’t at any risk. In this article, I have mentioned a few tips that can help businesses improve their cybersecurity. Let’s take a look:

    Use Password Managers

    Regardless of how many employees you have, you must encourage them all to use a password manager. One of the major reasons so many businesses get compromised online is that they take their password security lightly. If people are leaving their password around or sticky note or are saving it in their browsers, they are taking a big risk.

    If the password of even a single employee falls into the wrong hands, it can cause some serious troubles for your business. That is why it is highly recommended that you use a password manager in your workplace. 

    Lastpass is one of the best password managers out there, and you can provide access to your employees for any account without having to give them the password directly. You will have to pay a subscription fee, but it will be totally worth it.

    Two-Factor Authentication

    Another great way of protecting your business against cyberattacks is to use two-factor authentication. By encouraging all your employees to use two-factor authentication, you can dramatically reduce the risk of a breach.

    With this system in place, your employees won’t be able to access their accounts just with a password. In order to login into their account, they will have to type their password and a computer-generated code that was sent to them via email or SMS. That way, even if someone’s password is leaked, no one would be able to access their account.

    You can also use Google authenticator for your business to automatically generate login codes for your employees.

    Network Segmentation 

    One of the best and the most underrated ways of improving your business’s online security is network segmentation. It’s like treating your network connections like a submarine and having different compartments that can be completely separated from the other one.

    The reason why this technique is so effective is that it helps you minimize the damage. If one of your network connections is breached, you can isolate it and protect all the other users and servers connected to other networks.

    It will also make it easy for you to get rid of the malware. You won’t be looking for a needle in a haystack and will have a much better chance of finding the breach. 

    Backup Regularly

    Backing up data regularly is a habit every business needs to adopt. If you suffer data loss from a cyberattack, you won’t be able to recover it if you don’t have any backups. There are several recovery apps out there that claim to recover your data, but they only recover a chunk of it. That is why you must create daily or weekly backups of your data so you don’t have to worry about losing anything permanently.

    It is recommended that you use software that allows you to schedule backup so that you can automate it.

  • Do Our Kids Meet with Online Predators?

    Do Our Kids Meet with Online Predators?

    Social networking sites connect us with people worldwide and give a common platform to share real-life activities with online friends. Adults know how to deal with scam messages and online predating. 

    But do our kids know the tips to prevent online predators?

    Well, more than 80% of children do not know about online predating until they experience it. Of course, we will not want our children to get preyed on by online molesters. Parents often neglect the consequences of social media and other social networking sites. But it has become crucial to monitor the kid’s online activities and who they are in contact with. 

    Kids visit the specified place to meet online predators without thinking about its consequences. Such molesters meet the victims and buy them new dresses, or accessories, etc. to earn their confidence. Our young generation does not even share their activities and plans with their parents and relatives. 

    We need to keep an eye on our children about what they do online and keep noticing any sudden change in their behavior. Knowing such facts help to minimize potential risks. 

    In this post, you can read the best parental control tips that every parent should teach kids plus the android spyware solution to eliminate the predating risks. 

    Online Predators – Who are they?

    Online predators are online users who build friendship bonds with children for sexual abuse or to harass them. They use social media platforms or mobile numbers to begin preying. 

    Effective Tips – Teach Children How to Prevent Online Predators

    Kids age 12-14 are the most vulnerable to online predators. There are 500,000 online predators on social networking sites, and it takes them only 10 minutes to prey on the victim. Such increasing online threats may harm your child’s mental health and also affect real-life relations later in life.

    That’s why we are here to share powerful tips to get security from online predators. 

    1 – Teens & kids should share only limited personal Stuff online, including photos, videos, etc. 

    2 – They should not share Phone Number, Address or Institute name, etc. 

    3 – No matter what messages they receive, they shouldn’t respond to any such messages. 

    4 – They should not follow or add random people in the friend list. 

    5 – They should never click on links that they receive through emails. 

    6 – Interaction with Strangers in the comments section can bring the molesters or such individuals closer to kids. Ask your children to don’t get interacted with strangers on social media platforms.

    7 – They should avoid chatting with friends of friends because they have no idea whom they are talking to. 

    8 – If they receive any wrong Phone call, they should block that phone caller immediately. 

    A parent should become a part of their internet world. How? 

    Well, let’s come with us and find out how to keep an eye on children. 

    People often think that they can protect their loved ones by following them on social media or become a member of their group chats. But it will not reveal who is sending them messages or emails. 

    Monitor Teens & Kids Online Activities with Android spyware

    Fortunately, parents can monitor the online activities of the child’s phone without touching it. Even they will not have any clue that someone is tracking them. All we need is to buy the android spyware to track them on social networking sites and track saved items on the mobile phone. 

    Once you install the spyware on the android phone, the next step is to log in to the control panel. The end-user can monitor social media accounts, phone call recordings, text messages, email monitoring, WhatsApp monitoring, etc. 

    Here, we will discuss a more useful feature, geo-fencing. This location-based service helps to set a secure or insecure zone for the target device user, and the end-user will get the alerts 24/7. It helps a lot to verify if your child goes to school, plus live-location will also reveal where your child is. 

    Final Thoughts 

    Kids meeting with predators bring so many physical and mental health problems, and such thoughts give parent Goosebumps. When such individuals meet our children, they can abduct or kidnap them. It gets kids involved in illegal things, or they can blackmail them to send private photos or videos. 

    The deadliest meeting with strangers can happen only when our kids do not follow internet safety rules. We have shared some valuable tips that you can teach children about. The most effective way to minimize such threats is to become a friend of your child and use android spying apps to track where they go and do in the internet world. 

  • Why is it Crucial to Have Anti Phishing Software?

    Why is it Crucial to Have Anti Phishing Software?

    Scammers and criminals are forming groups to target computers and networks with malicious software and fake emails. Phishing is now an organized crime and business enterprises lose billions of dollars every year to phishing attacks.

    Employees are as much at risk of being targeted by scammers as ordinary citizens are. In fact, employees are more at risk as scammers can access the vast database and steal a huge amount of money by targeting enterprises than individuals. Anti-phishing software is as important as anti-virus software.

    The best anti-phishing software provides an all-round email security solution that alerts the users about fraudulent messages and blocks them effectively. But is the process as simple as it is termed to be?

    Let us take a look at all the elements involved that makes an email security system the best software in the market.

    Out of all the phishing threats, brand impersonation has said to be the most recurring threat followed by business email compromise for enterprises. Impersonating a famous or widely known brand makes it easy to dupe employees who might have accounts existing with those brands. When an employee clicks on the fraudulent links in the email and fills in their details, they leave the company network open and vulnerable for the attackers to enter the system. This results in a loss of personal data for the employee as well as the business enterprise.

    The best phishing solution software not just matches the URLs with the existing ones in the database but specifically uses computer vision technology to read and see the minute differences in the URL address. Scammers are creating new URLs to pass undetected by the email security systems. This can be stopped by reading the code in the address for malicious software.

    Malware is sent to employees disguised as a PDF or a file attachment with the emails. Employees who usually download dozens of files every day may not be able to notice that one of those is a virus that would enter and freeze the system. Employees receive around 16 phishing emails per month. Chances are moderate so high that the system of an enterprise already has malware in it which has been undetected by the email security system.

    The Best Anti-phishing software that is built and runs on the cloud can keep the system safe from phishing attacks. It can become invisible and create a layer of protection that cannot be penetrated by scammers. All emails received by the employees will pass through this software and the users will be alerted using banners.

    Business enterprises spend time and money in educating employees to be vigilant in opening the emails and reporting the suspicious ones. But when a person works online for numerous hours each day, it becomes almost impossible to pay extra attention to every email they receive and check for its authenticity. Especially, with the attackers getting smarter, detecting a fraudulent email manually has become a challenging task.

    The leading company that provides email security solutions of phishing attacks and ways to prevent them effectively along with detailing why it is important to have comprehensive, advanced, and additional email security. Be it Microsoft Office 365, Exchange, or G Suite, their email security system solutions can be integrated into the company’s system easily.

    When a phishing attack happens, the criminal or impersonator masquerades as a known entity and gains the confidence of an employee and dupes them into opening an email with a malicious link. Once the link is opened, it could result in viruses, malware, or ransomware entering the systems.

    The best anti-phishing software should work on any number of devices and from all locations. Users should be able to report a suspicious email easily. Scalability is an important feature to consider as businesses expand and employees use personal and official devices for work.

    The software should be seamlessly integrated into various email systems such as Office 365, G Suite, Exchange, etc. and should work without any glitches at all times. Having an interactive dashboard that is automatically updated with the number of phishing threats detected and blocked will provide the enterprise with information about the threats and ways to counter those.

  • 7 Ways to Protect Your Website from Malware

    7 Ways to Protect Your Website from Malware

    Website malware threat is a big concern that just can be wished away. If a site gets infected, Google will blacklist it (it does backlist over 10,000 websites each day). As a result, protecting your site from malware is a pressing necessity else it could affect your business in more ways than you can imagine. Cyber-attacks may be a menace, but they can well be countered with effective measures in place. If your IT team is alert and aware of the risks of malware, it can help your website navigate the rough weather smoothly. Plus, being proactive in web security threats can help any website successfully thwart threats.    

    Here are some of ways to protect from website from the threat of malware –

    1. Scan Your Site Frequently

    The risk of potential malware can be brought down considerably if you scan the site regularly. Website owners who do security check and scan their site frequently for vulnerabilities are better placed to keep away the danger of malware. The site must always be checked for changed files and for strings of malware to keep its safety in check. It’s important to scan your device, be it computer, laptop or smartphone regularly and get latest version of anti-virus software installed. This will stop you from accidentally spreading the malware to the site in case some infected file has crept into the system. 

    2. Take Regular Backups

    Only backups can help restore a site quickly in case it has been malware infected. For that reason, you should take regular backup of the site and provide it full protection against malware and other cyber threats. It’s also important to have the backup stored offsite so that it can be easily accessed in case a security attack has compromised the host or server. When you take regular backups of the site, it keeps you relaxed and confident of putting in place a measure as soon as something amiss is detected. 

    3. Use Secure Passwords

    Hackers don’t hate anything more than strong and secure passwords to accounts. This renders them incapable of breaching the defence set in place by websites or other online systems. If all your accounts and profiles on the web have password with a mix of characters, letters, numbers, symbols, or special characters, it can keep you largely from the clutches of cyberattack. For website, always have a separate password for the hosting account, domain account, dashboard to the defence layered which makes it hard to break for backers. 

    4. Switch to latest versions of software and tools, plugins   

    Staying latest with the versions of software is akin to staying ahead of the threats of malware and cyber-attacks. Website owners who do perform regular updates of website elements are able to stay safer than those who don’t. It’s always necessary to switch to the latest available versions of platforms, plugins and tools that makers bring to fore.  Updates are easy and, in most cases, they require a few clicks of the mouse only. Plus, being updated can help minimize the risks of malware to a great extent and this is how your website can stay safe on the web for longer.

    5. Upgrade Your Hosting Plan

    Hosting plan is definitely the last thing to think of saving money. You may save some but only at the cost of comprising the security of your website. The risks are more for websites hosted on a shared plan in comparison to those on a managed or VPS or Dedicated servers. It’s true that advanced hosting plans cost more but they have more security features and ensure better safety to the site. Even if they require more investment, you can expect round-the-clock security monitoring, SSL certificates, firewall etc.  

    6. Install a Web Application Firewall

    It’s a good strategy to invest in a hosting plan that comes with a web application firewall installed. You may also go ahead and get installed this firewall to stay safe on the web. The firewall can bolster the layer of security and keep away threats of malware and cyber-attacks. With firewall in place, you can be sure about spam bots and hackers being blocked or anything suspicious not allowed to go past the defences in place.

    7. Use SSL and HTTPS

    Encryption is another way to keep away the threats of malware and render hackers largely ineffective. When you switch the site to HTTPS, it gets all the communications between the site and browser encrypted. And once that happens, hackers don’t have much to be pleased about except scratch their head. You can install an SSL certificate on the site, and it will make HTTPS activated. From then onwards, your site will be free from the angers of malware. You can also hire the services of a top web development India company to enhance security features of your website.